How to propose a better world for our children ?

Jean-Marie Dru, President & CEO, TBWA/Worldwide. “The companies which will succeed in the future will be those that integrate into their professional activity the values which count for all the shareholders.  Customers, employees, shareholders, NGOs, governments need to know what the brand makes positive, socially, economically and for the environment.”Extract from act-responsible.org

Albert Jacquard, Geneticist. “The purpose of education is to provoke a metamorphosis to overcome fear of foreign, and meet the world through knowledge. As the Minister of Education, I have one obsession: that all those who are entrusted to me learn to look at others and at their environment, to listen, to discuss, to share, to express themselves, to be amazed. “ Extract from “Me, Albert Jacquard, Minister of education, I decree…” Published in 2006. 

Joseph Ghossoub, Chairman & World President, International Advertising Association. “The communication is responsible for making a commitment in the communities in which she can contribute to create a durable future for our children.  We have the power of ideas and we should exercise this power for the biggest well of humanity.”

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